Yovite brand development

#Digital strategy

#Ergonomics (UX/UI)

#Branding & positioning

#Social media

Further development of the brand to sustainably improve external image, user experience and target group approach.

Our mission

Yovite is a leading provider of restaurant vouchers that can be used both in the B2C sector as gifts and in the B2B sector for employee bonuses and team events. The vouchers can be redeemed in a Germany-wide catering network.

Yovite started in 2006/2007 as a pioneer in the sale of restaurant vouchers. Today, the company is faced with growing competition that uses modern visuals and a targeted approach to displace its competitors.

Challenge

Yovite wants to assert itself in the now highly competitive voucher market and clearly stand out from the competition, which operates both directly and indirectly in the leisure and voucher segment. The aim is to strategically develop the brand further in order to sustainably improve its external image, user experience and target group approach and remain competitive in the long term.

Solution

Kick-off workshop
Comprehensive analysis: market, competition, target group for the B2C and B2B sectors
Development of the corporate brand: brand core and identity, core messages
Creative adaptation of a brand card incl. development of a new logo
Technical adaptation of a UX and UI design for the new website

Next Steps

Creation of a marketing concept and subsequent support
Creation of a social media strategy and subsequent support

Effect

Thanks to the strategic repositioning, we have given Yovite a modern brand identity, a fresh design and an optimised user experience. Clear, target group-orientated messages make Yovite a contemporary experience and ensure its relevance in the competitive voucher market.