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Strategic brand development for Yovite

#Digital strategy
#Ergonomics (UX/UI)
#Branding & positioning
#Social media
Further development of the brand to sustainably improve external image, user experience and target group approach.

Our mission

Yovite is a leading provider of restaurant vouchers that can be used both in the B2C sector as gifts and in the B2B sector for employee bonuses and team events. The vouchers can be redeemed in a Germany-wide catering network.

Yovite started in 2006/2007 as a pioneer in the sale of restaurant vouchers. Today, the company is faced with growing competition that uses modern visuals and a targeted approach to displace its competitors.

Challenge

Yovite wants to assert itself in the now highly competitive voucher market and clearly stand out from the competition, which operates both directly and indirectly in the leisure and voucher segment. The aim is to strategically develop the brand further in order to sustainably improve its external image, user experience and target group approach and remain competitive in the long term.

Solution

  • Kick-off workshop
  • Comprehensive analysis: market, competition, target group for the B2C and B2B sectors
  • Development of the corporate brand: brand core and identity, core messages
  • Creative adaptation of a brand card incl. development of a new logo
  • Technical adaptation of a UX and UI design for the new website

Next Steps

  • Creation of a marketing concept and subsequent support
  • Creation of a social media strategy and subsequent support

Effect

Thanks to the strategic repositioning, we have given Yovite a modern brand identity, a fresh design and an optimised user experience. Clear, target group-orientated messages make Yovite a contemporary experience and ensure its relevance in the competitive voucher market.

You want that, too?

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Contact

In deep mourning, we take leave of our company founder, friend and mentor

Erich-Michael Klass
April 2021

It was an honor to work with you and to write our company history together with you. You were a remarkable person and a great personality. We all liked you incredibly much.

You are and will forever be on our team and in our hearts. Where you always liked to be and where we always wanted you to be. Where you often said, "Let's go forward!". We will continue to do so in the future, dear Erich. Promise.

Your #mastersteam