Our mission
FIDLOCK develops and distributes innovative fastening systems worldwide that combine magnetic intelligence with mechanical security. The brand stands for smart function, high design standards and an exceptional product experience - whether for bike bottles, bags or straps.
The previous online store was unable to optimally reflect the diversity of the product world. In particular, UX weaknesses, unstructured categorization and a lack of mobile optimization led to bounces in the purchasing process. There was also a lack of an integrated warehouse solution to support internal processes.
Challenge
The aim was to develop a technically stable, clearly structured and visually appealing web store that would match the look and feel of the brand as well as optimally serve user behavior on desktop and mobile. At the same time, a Pickware instance had to be connected for automated warehouse management. UX concepts, performance optimization and modular CMS extensions were central to the implementation.
Solution
- Analysis & UX workshop to develop the new information architecture
- UI creation & theme design, incl. individual design of header, footer, navigation & CMS modules
- Shopware 6 setup incl. technical configuration & plugins setup
- Integration of Pickware for automated warehouse and shipping control
- Responsive implementation for optimal display on all devices
- Revision of category & item detail pages for better orientation and conversion
- Marketing measures & visibility building as part of an accompanying launch push
Effect
The new web store focuses on FIDLOCK's innovative strength not only visually but also functionally. The clear categorization, revised information architecture and responsive design have significantly improved usability. The integration of Pickware ensures efficiency in warehouse logistics and lays the foundation for scaling the online business. The new store system is modularly expandable and technically prepared for future internationalization strategies.
