Digital Masters GmbH Logo

Corporate website and marketing for RENSCH-HAUS

#Branding & positioning
#Ergonomics (UX/UI)
#Graphic design
#Marketing
#Media planning
#Online advertising
#Social media
#Web analytics/Big Data
#Web application
#Website design
The result is a corporate website that perfectly addresses the needs of prospective builders.

Description

RENSCH-HAUS is a fifth-generation family business and one of the big players with over 140 years of experience in the construction industry.

With the relaunch of the company website, we have taken on one of the biggest tasks to date. And voila: The result is a corporate website that appeals to prospective builders with a modern design, user-centred guidance and relevant content tailored to the target group.

Challenge

Solution

  • Conception, design and development of the corporate website
  • Development and expansion of online marketing
  • Development of marketing strategy including marketing support and advertising materials
  • Conception and development of NEAR2U appointment and consultation tool (show house tours, workshops, telephone and consultation appointments)
  • Mapping of the entire consultant network and all branches
  • Advertising banners and text creation

Effect

After the start of the performance measures by Digital Masters on all relevant communication channels, significant performance improvements were ensured. For example, the search terms booked grew to over 2,500 search terms and the visibility (share of possible impressions) of the campaigns to up to 77% in the target area thanks to targeted search ads in pull marketing over the entire period of support.

KPIs development after DM campaigns

  • Lead generation: Increase of 82%
  • Costs per lead: Reduction of 88%
  • New users: increase of 39
  • Sessions: Increase of 36%

Source: Google Analytics for the period from 01.01.2019 to 01.01.2020

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Contact

In deep mourning, we take leave of our company founder, friend and mentor

Erich-Michael Klass
April 2021

It was an honor to work with you and to write our company history together with you. You were a remarkable person and a great personality. We all liked you incredibly much.

You are and will forever be on our team and in our hearts. Where you always liked to be and where we always wanted you to be. Where you often said, "Let's go forward!". We will continue to do so in the future, dear Erich. Promise.

Your #mastersteam