Description
RENSCH-HAUS is a fifth-generation family business and one of the big players with over 140 years of experience in the construction industry.
With the relaunch of the company website, we have taken on one of the biggest tasks to date. And voila: The result is a corporate website that appeals to prospective builders with a modern design, user-centred guidance and relevant content tailored to the target group.
Challenge
Solution
- Conception, design and development of the corporate website
- Development and expansion of online marketing
- Development of marketing strategy including marketing support and advertising materials
- Conception and development of NEAR2U appointment and consultation tool (show house tours, workshops, telephone and consultation appointments)
- Mapping of the entire consultant network and all branches
- Advertising banners and text creation
Effect
After the start of the performance measures by Digital Masters on all relevant communication channels, significant performance improvements were ensured. For example, the search terms booked grew to over 2,500 search terms and the visibility (share of possible impressions) of the campaigns to up to 77% in the target area thanks to targeted search ads in pull marketing over the entire period of support.
KPIs development after DM campaigns
- Lead generation: Increase of 82%
- Costs per lead: Reduction of 88%
- New users: increase of 39
- Sessions: Increase of 36%
Source: Google Analytics for the period from 01.01.2019 to 01.01.2020
