The Altonaer Silberwerkstatt is a specialised shop for silver, knives and cutlery in Hamburg-Altona. In addition to a huge range of products, the traditional craft has been kept alive here for over 140 years. From the conception and design of advertising materials to the expansion of the shop, we have been supporting ASW for quite some time and have achieved several milestones together.
Due to the size and growth of the Altonaer Silberwerkstatt, the desire arose to develop an additional sales channel - the Knife Lounge. This is a feel-good oasis for knife fans, including a cosy armchair and specialist literature in a comfortable atmosphere. The showroom contains fascinating knives from all over the world and takes the viewer on an exciting journey.
The challenge was to develop a coherent and user-friendly link between the existing shop and the Knife Lounge as an additional sales channel. At the same time, the new online shop had to fulfil the changing requirements of the digital world.
By developing the Knife Lounge, a customer-centred and target group-oriented online shop was created that communicates the expertise of the Altonaer Silberwerkstatt to the outside world and to customers in an eye-catching way. This not only strengthens the company's brand image, but also customer loyalty.
In deep mourning, we take leave of our company founder, friend and mentor
Erich-Michael Klass
April 2021
It was an honor to work with you and to write our company history together with you. You were a remarkable person and a great personality. We all liked you incredibly much.
You are and will forever be on our team and in our hearts. Where you always liked to be and where we always wanted you to be. Where you often said, "Let's go forward!". We will continue to do so in the future, dear Erich. Promise.
Your #mastersteam
