Our mission
ETT Elektrotechnik Team GmbH shapes electrical engineering with passion and expertise. Since its founding, quality, innovation, and reliable service have been the focus. Tailored solutions and expert advice ensure successful project outcomes.
The collaboration with Digital Masters aimed to develop a strong (employer) brand for ETT Elektrotechnik Team GmbH to increase brand awareness and attract skilled craftsmen, addressing the challenges of the skilled labor shortage.
Challenge
ETT Elektrotechnik Team GmbH planned to hire two to three electricians for the 2024 construction site, as well as a construction manager. The goal was to optimize the website, increase brand awareness, improve sales and profitability, and potentially acquire new customers. The challenge was to create a strong and authentic employer brand that would position the company for the future.
Solution
- Brand development
- Kick-off workshop for better understanding
- Comprehensive analysis: market, competition, target group
- Development of corporate and employer brand
- UX concept for the website
- UI card and UI implementation taking strategic insights into account
- Technical implementation of the website
Effect
With the brand essence "Future. Together!", a strong positioning was developed with which ETT Elektrotechnik Team GmbH and its employees can identify and present themselves externally. This clear positioning not only strengthens internal identification and serves to attract potential applicants, but also specifically appeals to new customers.
