ETT Elektrotechnik Team GmbH shapes electrical engineering with passion and expertise. Since its founding, quality, innovation, and reliable service have been the focus. Tailored solutions and expert advice ensure successful project outcomes.
The collaboration with Digital Masters aimed to develop a strong (employer) brand for ETT Elektrotechnik Team GmbH to increase brand awareness and attract skilled craftsmen, addressing the challenges of the skilled labor shortage.
ETT Elektrotechnik Team GmbH planned to hire two to three electricians for the 2024 construction site, as well as a construction manager. The goal was to optimize the website, increase brand awareness, improve sales and profitability, and potentially acquire new customers. The challenge was to create a strong and authentic employer brand that would position the company for the future.
With the brand essence "Future. Together!", a strong positioning was developed with which ETT Elektrotechnik Team GmbH and its employees can identify and present themselves externally. This clear positioning not only strengthens internal identification and serves to attract potential applicants, but also specifically appeals to new customers.
In deep mourning, we take leave of our company founder, friend and mentor
Erich-Michael Klass
April 2021
It was an honor to work with you and to write our company history together with you. You were a remarkable person and a great personality. We all liked you incredibly much.
You are and will forever be on our team and in our hearts. Where you always liked to be and where we always wanted you to be. Where you often said, "Let's go forward!". We will continue to do so in the future, dear Erich. Promise.
Your #mastersteam
