Our mission
Based in Hamburg, Karl Dose has specialised in high-quality marine electrics since 1920 and has made a name for itself at all major shipbuilding locations worldwide.
Challenge
The 100th anniversary naturally had to be celebrated appropriately - online. We developed a watertight marketing concept in three phases with a simultaneous targeted e-commerce strategy. In this way, we not only ensured brand awareness, but also set sail for new leads. Full speed ahead!
Solution
- Design of an integrated three-phase campaign including e-commerce strategy
- Development, design, text, and technical implementation of three conversion-oriented landing pages
- Development of a data-driven online marketing concept including channel strategy, KPI definition, and budget allocation
- Design of accompanying newsletter, LinkedIn, and Google measures for targeted traffic generation
- Development of an advertising concept, including master banner layouts and copy. Implementation of Google Analytics, Google Tag Manager, and cross-channel conversion tracking
- Development of a KPI-based real-time dashboard for transparent performance management
Effect
The strategic integration of the campaign, landing pages, online marketing and advertising concepts, and precise tracking resulted in a holistic, measurable performance setup. This enabled us to increase reach and qualified traffic in a targeted manner, optimize conversions, and manage and continuously develop all measures on a data-driven basis.
References
Alenus online marketing and tracking
Additional online marketing concept with clear channel strategy, KPI definition, budget recommendation and roadmap.
SVO Brand Development
Clear employer branding to boost satisfaction and increase qualified applications while maintaining low turnover.
Lots and lots of colorful projects.
