Karl Dose brand awareness measures

#Branding & positioning

#E-Commerce

#Ergonomics (UX/UI)

#Graphic design

#Online advertising

#Social media

#Website design

The 100th anniversary had to be celebrated appropriately — and that celebration took place online.

Our mission

Based in Hamburg, Karl Dose has specialised in high-quality marine electrics since 1920 and has made a name for itself at all major shipbuilding locations worldwide.

Challenge

The 100th anniversary naturally had to be celebrated appropriately - online. We developed a watertight marketing concept in three phases with a simultaneous targeted e-commerce strategy. In this way, we not only ensured brand awareness, but also set sail for new leads. Full speed ahead!

Solution

Design of an integrated three-phase campaign including e-commerce strategy
Development, design, text, and technical implementation of three conversion-oriented landing pages
Development of a data-driven online marketing concept including channel strategy, KPI definition, and budget allocation
Design of accompanying newsletter, LinkedIn, and Google measures for targeted traffic generation
Development of an advertising concept, including master banner layouts and copy. Implementation of Google Analytics, Google Tag Manager, and cross-channel conversion tracking
Development of a KPI-based real-time dashboard for transparent performance management

Effect

The strategic integration of the campaign, landing pages, online marketing and advertising concepts, and precise tracking resulted in a holistic, measurable performance setup. This enabled us to increase reach and qualified traffic in a targeted manner, optimize conversions, and manage and continuously develop all measures on a data-driven basis.