Our mission
Based in Hamburg, Karl Dose has specialised in high-quality marine electrics since 1920 and has made a name for itself at all major shipbuilding locations worldwide.
Challenge
The 100th anniversary naturally had to be celebrated appropriately - online. We developed a watertight marketing concept in three phases with a simultaneous targeted e-commerce strategy. In this way, we not only ensured brand awareness, but also set sail for new leads. Full speed ahead!
Solution
- Design of an integrated three-phase campaign including e-commerce strategy
- Development, design, text, and technical implementation of three conversion-oriented landing pages
- Development of a data-driven online marketing concept including channel strategy, KPI definition, and budget allocation
- Design of accompanying newsletter, LinkedIn, and Google measures for targeted traffic generation
- Development of an advertising concept, including master banner layouts and copy. Implementation of Google Analytics, Google Tag Manager, and cross-channel conversion tracking
- Development of a KPI-based real-time dashboard for transparent performance management
Effect
The strategic integration of the campaign, landing pages, online marketing and advertising concepts, and precise tracking resulted in a holistic, measurable performance setup. This enabled us to increase reach and qualified traffic in a targeted manner, optimize conversions, and manage and continuously develop all measures on a data-driven basis.
References
ETT Elektrotechnik Team branding
Create a strong and authentic employer brand that positions the company for the future.
Altonaer Silberwerkstatt SEO and content
The goal was to increase the visibility and awareness of Altonaer Silver Workshop and Knife Lounge.
Lots and lots of colorful projects.
