Description
Based in Hamburg, Karl Dose has specialised in high-quality marine electrics since 1920 and has made a name for itself at all major shipbuilding locations worldwide.
Challenge
A comprehensive digital presence was created to mark the company's 100th anniversary. We developed three independent landing pages that were strategically coordinated in terms of concept, design, text development, and technical implementation. This not only effectively conveyed the brand message, but also created clear user guidance with measurable lead generation.
Solution
- Concept, design, and content development for three strategically coordinated landing pages
- Development of screen design and user guidance, including responsive implementation
- Copywriting with a clear focus on conversion
- Technical programming and implementation of the landing pages
- Concept and design of accompanying newsletters to increase targeted traffic
- Creation of suitable advertising materials for LinkedIn and Google to promote the landing pages
Effect
Three strategically coordinated landing pages were created for Karl Dose, combining brand communication, clear user guidance, and conversion-oriented content in a consistent digital structure. Precise information architecture, responsive design, and technically clean implementation created a powerful foundation for targeted lead generation and sustainable sales support.
