Description
“If Helmut Fischer can’t measure it, it can’t be measured.” Helmut Fischer GmbH is a global leader in measurement technology – trusted by clients ranging from small jewelers to major international corporations whenever precise measurement is required.
Helmut Fischer is the global market leader in measurement technology. To make this strength visible as an employer, a holistic employer brand is being developed, anchored through a clear action plan, and brand awareness is being further enhanced.
Challenge
Although Helmut Fischer is a market leader, its employer brand awareness is low, making it difficult to compete for talent in the highly contested physics and STEM fields. The goal is to develop a clear employer positioning that strengthens employee satisfaction internally and attracts new talent externally. This will be achieved through a meaningful, authentic Employer Brand (EVP) that connects past and future and is brought to life through concrete measures.
Solution
- Employer Branding Strategy Workshop
- Qualitative Analysis: 1on1 interview & 3 focus group interviews on corporate culture from employees’ perspective
- Quantitative Analysis: Market, trends, competition, target group
- Development of the Employer Brand
- Creative Adaptation of an EVP Card
- Personnel Marketing Concept: Definition of measures by objective, content, implementation, and success
Next steps
Employer branding retainer: consulting, sparring, roadmap development, implementation support
Effect
Inspired by founder Helmut Fischer and his groundbreaking innovations, his legacy is carried on today by the management and employees. The brand essence of being an Innovationsträge strengthens internal identification and creates a clear external positioning in line with market leadership.
