Digital Masters GmbH Logo

Brand development and employer branding for HELMUT FISCHER

#Digital strategy
#Branding & positioning
The goal is a meaningful, authentic Employer Brand (EVP) that connects the past and the future.

Description

“If Helmut Fischer can’t measure it, it can’t be measured.” Helmut Fischer GmbH is a global leader in measurement technology – trusted by clients ranging from small jewelers to major international corporations whenever precise measurement is required.

Helmut Fischer is the global market leader in measurement technology. To make this strength visible as an employer, a holistic employer brand is being developed, anchored through a clear action plan, and brand awareness is being further enhanced.

Challenge

Although Helmut Fischer is a market leader, its employer brand awareness is low, making it difficult to compete for talent in the highly contested physics and STEM fields. The goal is to develop a clear employer positioning that strengthens employee satisfaction internally and attracts new talent externally. This will be achieved through a meaningful, authentic Employer Brand (EVP) that connects past and future and is brought to life through concrete measures.

Solution

  • Employer Branding Strategy Workshop
  • Qualitative Analysis: 1on1 interview & 3 focus group interviews on corporate culture from employees’ perspective
  • Quantitative Analysis: Market, trends, competition, target group
  • Development of the Employer Brand
  • Creative Adaptation of an EVP Card
  • Personnel Marketing Concept: Definition of measures by objective, content, implementation, and success

Next steps

Employer branding retainer: consulting, sparring, roadmap development, implementation support

Effect

Inspired by founder Helmut Fischer and his groundbreaking innovations, his legacy is carried on today by the management and employees. The brand essence of being an Innovationsträge strengthens internal identification and creates a clear external positioning in line with market leadership.

You want that, too?

We can surely help you out, just shoot us a message.

Contact

In deep mourning, we take leave of our company founder, friend and mentor

Erich-Michael Klass
April 2021

It was an honor to work with you and to write our company history together with you. You were a remarkable person and a great personality. We all liked you incredibly much.

You are and will forever be on our team and in our hearts. Where you always liked to be and where we always wanted you to be. Where you often said, "Let's go forward!". We will continue to do so in the future, dear Erich. Promise.

Your #mastersteam