Razer is the world's leading lifestyle brand for gamers and operates a global ecosystem of hardware, software, and services.
With a fan base spanning all continents, Razer is in a strong position. Data-driven performance marketing was needed to scale up in the EMEA market and efficiently manage the broad product range.
The aim was to optimize Razer's international performance marketing strategy in order to significantly increase efficiency, reach, and traffic quality. The challenge lay in managing a double-digit million budget, covering a broad product range with over 1,000 ads, and developing data-driven and dynamic target group approaches while maintaining cost efficiency.
The collaboration has enabled Razer to successfully scale its international performance marketing strategy. On the one hand, over 1,000 campaigns were activated. Data-driven optimizations increased campaign efficiency by 300% while reducing costs, and significantly increased reach and traffic quality.
In deep mourning, we take leave of our company founder, friend and mentor
Erich-Michael Klass
April 2021
It was an honor to work with you and to write our company history together with you. You were a remarkable person and a great personality. We all liked you incredibly much.
You are and will forever be on our team and in our hearts. Where you always liked to be and where we always wanted you to be. Where you often said, "Let's go forward!". We will continue to do so in the future, dear Erich. Promise.
Your #mastersteam
