Haufe X360 is the cloud-based ERP system from Haufe Lexware that supports medium-sized companies in the digital transformation of their business processes - flexible, scalable and distributed via a strong partner network.
To further develop brand communication, the existing social media strategy should be reviewed and developed further in a strategic way - focussing on reach, visibility, brand loyalty and the question of how the partner network can be meaningfully positioned in the social context.
The focus was on developing an overarching strategy that both categorises existing measures and identifies new potential. In addition to a comprehensive target group analysis, content needs and platform behaviour were examined. The aim was to create relevance and orientation - for target groups, content and channels.
The strategy we developed brings clarity and focus. The social strategy map serves as a compass for content, tone of voice and channels - and helps everyone involved to further develop Haufe X360's communication in a targeted process.
In deep mourning, we take leave of our company founder, friend and mentor
Erich-Michael Klass
April 2021
It was an honor to work with you and to write our company history together with you. You were a remarkable person and a great personality. We all liked you incredibly much.
You are and will forever be on our team and in our hearts. Where you always liked to be and where we always wanted you to be. Where you often said, "Let's go forward!". We will continue to do so in the future, dear Erich. Promise.
Your #mastersteam
