Our mission
Haufe X360 is the cloud-based ERP system from Haufe Lexware that supports medium-sized companies in the digital transformation of their business processes - flexible, scalable and distributed via a strong partner network.
To further develop brand communication, the existing social media strategy should be reviewed and developed further in a strategic way - focussing on reach, visibility, brand loyalty and the question of how the partner network can be meaningfully positioned in the social context.
Challenge
The focus was on developing an overarching strategy that both categorises existing measures and identifies new potential. In addition to a comprehensive target group analysis, content needs and platform behaviour were examined. The aim was to create relevance and orientation - for target groups, content and channels.
Solution
- Comprehensive analysis of competition and target groups (B2B and B2B2B)
- Derivation of media behaviour and relevant target group insights
- Development of a strategic guideline for channels, content and look & feel
- Creation of a social strategy map as the central basis for channel management
Next Steps
- Development of a partner concept to activate existing X360 partners
- Goal: brand-compliant, regular presence on defined social platforms
- Creation of clear guidelines, content ideas and templates for implementation
Effect
The strategy we developed brings clarity and focus. The social strategy map serves as a compass for content, tone of voice and channels - and helps everyone involved to further develop Haufe X360's communication in a targeted process.
