The Handelsblatt Media Group is one of the leading media houses for business and financial information in the German-speaking world. With the “TECH by Handelsblatt” platform, it aims to connect decision-makers from the fields of technology, politics, business and science across Europe.
For the first “TECH” conference from May 25-27, 2025 in Heilbronn - a center of the European AI ecosystem - a technological platform was needed that could digitally map content, participant management and strategic partnerships. At the same time, the platform was to serve as a long-term knowledge hub for technology topics.
The aim was to create a powerful, user-friendly and editorially easy-to-maintain platform that would map both the TECH conference and future digital formats. The challenge was to integrate complex content, different user roles as well as subscription and SSO processes into a technically lean but scalable architecture - with a simultaneous focus on performance, UX and data security.
The new TECH platform offers a future-proof technical basis for the digital communication and strategic positioning of the Handelsblatt Media Group in the technology context. Content can be managed quickly and flexibly via the Statamic CMS, while plenigo ensures reliable user management and SSO authentication. The platform creates a strong digital presence for the annual TECH conference in Heilbronn.