Our mission
webgo GmbH, based in Hamburg, is a provider of professional web hosting. Since 2004, the company has been offering high-performance hosting, server and domain solutions for private and business customers - made in Germany.
With the desire to make the brand a more emotional experience, webgo focussed on the people behind the service. The aim was to position the brand more clearly, acquire new customers, strengthen the loyalty of existing customers - and thus create the basis for healthy growth in both the B2C and B2B sectors.
Challenge
The challenge was to position the webgo brand in a differentiated way in the highly competitive hosting market and to make its attitude tangible - without sacrificing clarity or technical expertise. What was needed was a consistent brand sharpening and communication that showed character and created trust.
Solution
- Kick-off workshop
- Comprehensive analysis: market, competition, target group for the B2C & B2B sectors
- Development of the corporate brand: brand core and identity, core messages
- Customisation of the corporate identity
Effect
The strategic realignment has positioned webgo as a home for all those who are passionate about digital ideas - both internally and externally. With a clear profile, real messages and a tangible brand core, webgo now offers room for growth, trust and digital ambitions.
