webgo GmbH, based in Hamburg, is a provider of professional web hosting. Since 2004, the company has been offering high-performance hosting, server and domain solutions for private and business customers - made in Germany.
With the desire to make the brand a more emotional experience, webgo focussed on the people behind the service. The aim was to position the brand more clearly, acquire new customers, strengthen the loyalty of existing customers - and thus create the basis for healthy growth in both the B2C and B2B sectors.
The challenge was to position the webgo brand in a differentiated way in the highly competitive hosting market and to make its attitude tangible - without sacrificing clarity or technical expertise. What was needed was a consistent brand sharpening and communication that showed character and created trust.
The strategic realignment has positioned webgo as a home for all those who are passionate about digital ideas - both internally and externally. With a clear profile, real messages and a tangible brand core, webgo now offers room for growth, trust and digital ambitions.
In deep mourning, we take leave of our company founder, friend and mentor
Erich-Michael Klass
April 2021
It was an honor to work with you and to write our company history together with you. You were a remarkable person and a great personality. We all liked you incredibly much.
You are and will forever be on our team and in our hearts. Where you always liked to be and where we always wanted you to be. Where you often said, "Let's go forward!". We will continue to do so in the future, dear Erich. Promise.
Your #mastersteam
