PREUSS MESSE Baugesellschaft GmbH, based in Holm near Hamburg, is one of the most traditional trade fair construction companies in Germany. PREUSS has been realising individual brand presentations at national and international trade fairs for over 175 years.
The number of leads needed to increase significantly – both in quantity and quality. It became clear that the brand required further development, the communication needed to be more sharply focused on the target audience, and the website had to be transformed into a lead-generating platform.
The goals were to make the brand fit for the future, realign external communication and strengthen competitiveness – with a clear focus on increasing leads. At the same time, it was necessary to reorganise internal structures, formulate a common mission statement and position PREUSS as a relevant, modern brand in a changing market.
With the brand essence Spaces that connect, PREUSS MESSE has been anchored in the present – close to the real needs of customers and the changes of our time. The new mission statement provides orientation, fosters identification and creates space for development – within the team and beyond.
In deep mourning, we take leave of our company founder, friend and mentor
Erich-Michael Klass
April 2021
It was an honor to work with you and to write our company history together with you. You were a remarkable person and a great personality. We all liked you incredibly much.
You are and will forever be on our team and in our hearts. Where you always liked to be and where we always wanted you to be. Where you often said, "Let's go forward!". We will continue to do so in the future, dear Erich. Promise.
Your #mastersteam
