Our mission
The Altonaer Silberwerkstatt has been passionately keeping a traditional craft alive for over 140 years. It specializes in the restoration, care and sale of high-quality silverware and exclusive knives. Under the Knife Lounge brand, the company offers a selected range of premium knives.
The Altonaer Silberwerkstatt has specialized in two categories through the implementation of the new brand Knife Lounge. SEO texts should be created so that the differentiation is also visible through the content on the website.
Challenge
The Altonaer Silberwerkstatt and the Knife Lounge therefore aim to increase the visibility and awareness of both websites. The challenge is to establish a clear differentiation of the keyword focus and thus strengthen the two different websites in their specialized areas.
Solution
- Keyword potential analysis
- Creation of an editorial plan
Ongoing steps
- Briefing creation
- Copywriting
- Backend maintenance
- Analysis
Effect:
By implementing the SEO content, the keyword focus of the individual websites could be sharpened and the visibility for relevant keywords has also improved.
- 856 Top5 rankings in Google search through optimization
