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Content marketing and SEO support for ASW

#Community management
#Content strategy
#Marketing
#SEO
The goal was to increase the visibility and awareness of Altonaer Silver Workshop and Knife Lounge.

Our mission

The Altonaer Silberwerkstatt has been passionately keeping a traditional craft alive for over 140 years. It specializes in the restoration, care and sale of high-quality silverware and exclusive knives. Under the Knife Lounge brand, the company offers a selected range of premium knives.

The Altonaer Silberwerkstatt has specialized in two categories through the implementation of the new brand Knife Lounge. SEO texts should be created so that the differentiation is also visible through the content on the website.

Challenge

The Altonaer Silberwerkstatt and the Knife Lounge therefore aim to increase the visibility and awareness of both websites. The challenge is to establish a clear differentiation of the keyword focus and thus strengthen the two different websites in their specialized areas.

Solution

  • Keyword potential analysis
  • Creation of an editorial plan

Ongoing steps

  • Briefing creation
  • Copywriting
  • Backend maintenance
  • Analysis

Effect:

By implementing the SEO content, the keyword focus of the individual websites could be sharpened and the visibility for relevant keywords has also improved.

  • 856 Top5 rankings in Google search through optimization

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Contact

In deep mourning, we take leave of our company founder, friend and mentor

Erich-Michael Klass
April 2021

It was an honor to work with you and to write our company history together with you. You were a remarkable person and a great personality. We all liked you incredibly much.

You are and will forever be on our team and in our hearts. Where you always liked to be and where we always wanted you to be. Where you often said, "Let's go forward!". We will continue to do so in the future, dear Erich. Promise.

Your #mastersteam