Case | 8T3by Mallia Launch Campaign

#Branding & Positioning

#Marketing Strategy

#Digital Strategy

#Performance Marketing

#Content-Strategy

For 8T3 Essentials, we translate scientific substance into a strong brand and a cross-channel launch campaign.

Description

8T3 by Mallia develops products for hair and lash regeneration. The brand is built on more than 20 years of scientific research, now translated into an at-home application for the first time. We develop the brand, positioning and go-to-market strategy from scratch and launch the first product line, 8T3 Essentials. We translate the scientific foundation into a distinctive creative platform and deliver a cross-channel pre-launch and launch campaign, including lead generation and a dedicated newsletter journey.

Challenge & Goals

In a market full of loud promises, we focus on radical substance. We translate the scientific breakthrough behind 8T3 by Mallia into a brand that builds trust and delivers aesthetic impact. From strategic positioning to the creative platform, we develop the full foundation inhouse. A dramaturgical pre-launch and launch campaign cuts through the noise, activates target audiences and guides them into the shop through storytelling and a dedicated newsletter journey.

The Process

Strategic kick-off to align brand and campaign direction
Derivation of the campaign logic from positioning and market entry
Definition of goals and KPIs in close collaboration with marketing
Creative translation of the strategically defined target groups
Development and selection of the leading creative direction
Design of the pre-launch and launch architecture
Development of integrated, cross-channel campaign mechanics
Creation of copy and visual worlds for digital touchpoints
Production of campaign assets for Meta, Google and web

Next steps

Ongoing performance optimization against defined campaign goals
Transition of the launch logic into scalable always-on communication
Continuous content development to drive long-term engagement

Effect

Pre-launch and launch work together seamlessly to enable the successful market entry of 8T3 Essentials. The pre-launch builds anticipation and trust. The launch leverages this momentum, drives traffic to the shop and generates first sales. This creates a strong foundation for further growth.