Our mission
Emsland Group produces innovative plant-based products and asked us: Are our current retail brands still relevant, or is it time for a new brand tailored to today’s audience and trends? A question that challenges others but drives Digital Masters to full speed!
Within just 7 months, we completed market, trend, and competitor analyses, market research, a new brand strategy, packaging design, testing, production, trade communication, and trade fair preparation and execution. Impossible? Not for Digital Masters!
Challenge
More competitors are filling supermarket shelves, so the best product alone isn’t enough—strong branding is key! Emsland Group asked us to create a brand that truly represents them and resonates with their target audience. The challenge: instead of years, we had just six months to prepare for the biggest industry trade fair, Anuga, where the new brand had to be launched spectacularly.
Solution
Strategic Brand Development
- Joint kick-off
- Quantitative and qualitative research (target group surveys and discussions)
- Elaboration of strategic results and development of brand strategy
- Presentation of strategic results to the client
Brand name
- Concept development including naming
- Concept testing and finalization
Packaging and external image
- Packaging design
- Production of packaging and assets
- Trade fair concept
Effect
The brand “Echt vom Feld” is firmly established in German supermarket shelves. An engaged community is growing on social media, and sales are rising. The latest highlight: “Echt vom Feld” is now part of HelloFresh boxes!
