Emsland Group produces innovative plant-based products and asked us: Are our current retail brands still relevant, or is it time for a new brand tailored to today’s audience and trends? A question that challenges others but drives Digital Masters to full speed!
Within just 7 months, we completed market, trend, and competitor analyses, market research, a new brand strategy, packaging design, testing, production, trade communication, and trade fair preparation and execution. Impossible? Not for Digital Masters!
More competitors are filling supermarket shelves, so the best product alone isn’t enough—strong branding is key! Emsland Group asked us to create a brand that truly represents them and resonates with their target audience. The challenge: instead of years, we had just six months to prepare for the biggest industry trade fair, Anuga, where the new brand had to be launched spectacularly.
The brand “Echt vom Feld” is firmly established in German supermarket shelves. An engaged community is growing on social media, and sales are rising. The latest highlight: “Echt vom Feld” is now part of HelloFresh boxes!
In deep mourning, we take leave of our company founder, friend and mentor
Erich-Michael Klass
April 2021
It was an honor to work with you and to write our company history together with you. You were a remarkable person and a great personality. We all liked you incredibly much.
You are and will forever be on our team and in our hearts. Where you always liked to be and where we always wanted you to be. Where you often said, "Let's go forward!". We will continue to do so in the future, dear Erich. Promise.
Your #mastersteam
