Our mission
The SVO Group is a regional energy and utility company in the Celle-Uelzen area. The SVO Holding GmbH unites several subsidiaries that deal with electricity, gas, water, internet, network operation, wall boxes, and solar panels.
The SVO Group aims to develop a strong employer brand to enhance employee satisfaction and attract new talent. This will be achieved through clear positioning both internally and externally.
Challenge
We were assigned to develop a clear employer branding strategy for the SVO Group that would boost satisfaction, increase the number of qualified applications, keep staff turnover low, and raise visibility.
In doing so, we had to take into account the tensions between traditional reliability and growing innovation dynamics, as well as the different expectations of a long-established workforce and new colleagues with fresh ideas.
- Kick-off Workshop: A joint kick-off session to align goals, expectations, and the project scope.
- Individual interviews with management & group discussions with employees: In-depth interviews with managers as well as structured discussions with employees to derive the status quo and the vision of the employer brand.
- Comprehensive Analysis: Market, Competition, and Target Audience: Competitive landscape in the labor market and relevant target audiences
- Development of the Employer Brand: Development of brand essence, archetypes, core messages, and brand promise
Next steps
- Concept for Embedding the Employer Brand – Structured plan for the long-term integration of the employer brand (internally and externally)
- Employer Brand Card – Definition of tone, visual identity, and design elements for consistent communication
- Activation of the employer brand – internally among employees and executives, and externally in recruiting and external communications.
Solution
Effect
The brand essence Making what matters possible created a clear positioning that clearly expresses the identity of the SVO Group and makes it understandable for employees and applicants alike. This positioning strengthens internal orientation, promotes a shared sense of identity, and at the same time increases external visibility as a reliable regional supplier.
