Our mission
myenergi specializes in renewable energies and electromobility and thus supports customers in achieving energy self-sufficiency. Through a comprehensive smart home ecosystem, myenergi enables a life independent of fossil fuels and therefore enables a more sustainable future.
In Germany, only SEA campaigns had previously been implemented for myenergi. As new products such as Libbi and Eddi were also to be launched on the market, a holistic marketing channel concept including implementation was required. SEO support was also part of this.
Challenge
myenergi therefore aimed to generate more visibility, greater brand awareness and more relevant rankings in Germany. The challenge is to combine generic keywords and keywords with a brand focus in order to reach potential customers who are already familiar with myenergi and those who are not.
Solution
- Keyword potential analysis
- Keyword focus for the individual landing pages
- Content production
- Next steps: Content production for the blog
Effect
Due to the keyword focus, top 10 and top 1 rankings have already been achieved for some relevant keywords. The blog posts are also showing their effect and increasing visibility.
