The AWO Bundesverband e.V., based in Berlin, is responsible for numerous social institutions in Germany. Among other things, the AWO operates an extensive network of daycare centers, which play a special role in Hamburg - both in terms of educational concepts and social commitment.
The aim was to make the digital offering of Hamburg's daycare centers fit for the future, bundle external communication and significantly improve user guidance - with a clear focus on information, orientation and the recruitment of specialists. At the same time, internal structures were to be strengthened by a modern CMS, decentralized care was to be made possible and the AWO was to be positioned as an attractive employer in the social sector.
The new website significantly increases user-friendliness and clarity. Thanks to a sophisticated role concept, all locations can be managed centrally. Parents and employees praise the intuitive operation and the targeted provision of information. Technical optimizations have increased visibility in search engines. At the same time, the basis for future recruiting and information campaigns was created.
In deep mourning, we take leave of our company founder, friend and mentor
Erich-Michael Klass
April 2021
It was an honor to work with you and to write our company history together with you. You were a remarkable person and a great personality. We all liked you incredibly much.
You are and will forever be on our team and in our hearts. Where you always liked to be and where we always wanted you to be. Where you often said, "Let's go forward!". We will continue to do so in the future, dear Erich. Promise.
Your #mastersteam
