Lux-Lens, a Rodenstock Group company, has been a leading provider of high-quality plastic lenses for opticians in Germany since 2010. With a wide product range from single-vision to freeform progressive lenses, Lux-Lens offers customized solutions and fast service. Thanks to its collaboration with renowned manufacturers and fair pricing, Lux-Lens is the ideal choice for opticians.
Lux-Lens aims to revolutionize the rather traditional optical market and drive digitalization. A key measure for this is increasing brand awareness, which it plans to achieve through a brand reorientation and targeted communication with relevant new B2B customers.
To achieve the goals of increased brand awareness, brand realignment, and new customer acquisition in the B2B sector, operational steps were required alongside strategic measures such as the development of an authentic corporate brand. These included the introduction of a new e-commerce system and further professionalization of the online presence through comprehensive SEO and SEA analyses.
The Simply Smarter brand strategy has created a clear and compelling positioning that gives Lux Lens GmbH a strong identity both internally and externally. This concise focus also enables targeted external communication to achieve business goals. And with success:
In deep mourning, we take leave of our company founder, friend and mentor
Erich-Michael Klass
April 2021
It was an honor to work with you and to write our company history together with you. You were a remarkable person and a great personality. We all liked you incredibly much.
You are and will forever be on our team and in our hearts. Where you always liked to be and where we always wanted you to be. Where you often said, "Let's go forward!". We will continue to do so in the future, dear Erich. Promise.
Your #mastersteam
