Lux-Lens, a Rodenstock Group company, has been a leading provider of high-quality plastic lenses for opticians in Germany since 2010. With a wide product range from single-vision to freeform progressive lenses, Lux-Lens offers customized solutions and fast service. Thanks to its collaboration with renowned manufacturers and fair pricing, Lux-Lens is the ideal choice for opticians.
Lux-Lens aims to revolutionize the rather traditional optical market and drive digitalization. A key measure for this is increasing brand awareness, which it plans to achieve through a brand reorientation and targeted communication with relevant new B2B customers.
The aim of the project was to introduce a powerful e-commerce system and further professionalize Lux Lens' online presence.
The focus was on a clean technical foundation, clearly defined processes and interfaces, and a user-centered approach to the digital sales channel. In addition, landing page optimization, a structured tracking dashboard (Looker Studio), and close cooperation with the customer were intended to create the conditions for measurable growth.
In deep mourning, we take leave of our company founder, friend and mentor
Erich-Michael Klass
April 2021
It was an honor to work with you and to write our company history together with you. You were a remarkable person and a great personality. We all liked you incredibly much.
You are and will forever be on our team and in our hearts. Where you always liked to be and where we always wanted you to be. Where you often said, "Let's go forward!". We will continue to do so in the future, dear Erich. Promise.
Your #mastersteam
