Our mission
Lux-Lens, a Rodenstock Group company, has been a leading provider of high-quality plastic lenses for opticians in Germany since 2010. With a wide product range from single-vision to freeform progressive lenses, Lux-Lens offers customized solutions and fast service. Thanks to its collaboration with renowned manufacturers and fair pricing, Lux-Lens is the ideal choice for opticians.
Lux-Lens aims to revolutionize the rather traditional optical market and drive digitalization. A key measure for this is increasing brand awareness, which it plans to achieve through a brand reorientation and targeted communication with relevant new B2B customers.
Challenge
The aim of the project was to introduce a powerful e-commerce system and further professionalize Lux Lens' online presence.
The focus was on a clean technical foundation, clearly defined processes and interfaces, and a user-centered approach to the digital sales channel. In addition, landing page optimization, a structured tracking dashboard (Looker Studio), and close cooperation with the customer were intended to create the conditions for measurable growth.
- Preparation & analysis: Review of documents, analysis of e-commerce, website, and marketing structures
- Goals & strategy: Definition of project goals, coordination with business, brand, and performance strategy
- Requirements & prioritization: Survey and evaluation of functional and technical requirements (systems, processes, interfaces, landing page optimization in collaboration with the client)
- Workshop: Full-day moderation with experts from technology, strategy, and client management
- Roadmap & Tracking: Implementation concept including timing, action plan, cost estimate, and tracking dashboard (Looker Studio)
- Documentation & Handover: Summary as a basis for decision-making and implementation
Solution
Effect - KPIs
- 55% visibility increase
- A three-digit number of qualified leads
- Five-digit new customer revenue
- ROAS of 1.9 compared to the investment amount
References
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Lots and lots of colorful projects.
