Our mission
As Germany's first online specialist retailer for electrical materials and installations, elektroland24 was a true pioneer. Since 2003, the company has been offering an extensive range of over 40,000 high-quality products from renowned manufacturers. Today, it is one of the largest mail-order companies in this sector.
elektroland24 should be more than just an online specialist retailer. Customers can be inspired, advised and informed with a comprehensive online guide. The aim is to create real added value and long-term loyalty.
Challenge
elektroland24 aims to reach customers earlier in the customer journey and thus increase brand awareness. The challenge is to generate real added value for customers and at the same time assert itself in a highly competitive market. The competition is already performing strongly. In order to stand out, content had to be developed that appeals to users in a targeted manner and builds trust and visibility in the long term.
Solution
- Development of an expert advice section in the store
- Keyword potential analysis: search volume, competition, seasonality
- Creation of an editorial plan
- Production of briefings
- Content creation: text, infographics & images
- Backend maintenance
- Further development
Effect
By implementing the advisor, elektroland24 presents itself as an expert and generates visibility for relevant informative keywords. The visibility of the elektroland24 advisor has already overtaken the visibility of competitors within a year.
- Average interaction rate of 71%
- Low bounce rate of 28% on average
- A total of 2,301 top 5 rankings in Google search through the guide
