As Germany's first online specialist retailer for electrical materials and installations, elektroland24 was a true pioneer. Since 2003, the company has been offering an extensive range of over 40,000 high-quality products from renowned manufacturers. Today, it is one of the largest mail-order companies in this sector.
elektroland24 should be more than just an online specialist retailer. Customers can be inspired, advised and informed with a comprehensive online guide. The aim is to create real added value and long-term loyalty.
elektroland24 aims to reach customers earlier in the customer journey and thus increase brand awareness. The challenge is to generate real added value for customers and at the same time assert itself in a highly competitive market. The competition is already performing strongly. In order to stand out, content had to be developed that appeals to users in a targeted manner and builds trust and visibility in the long term.
By implementing the advisor, elektroland24 presents itself as an expert and generates visibility for relevant informative keywords. The visibility of the elektroland24 advisor has already overtaken the visibility of competitors within a year.
In deep mourning, we take leave of our company founder, friend and mentor
Erich-Michael Klass
April 2021
It was an honor to work with you and to write our company history together with you. You were a remarkable person and a great personality. We all liked you incredibly much.
You are and will forever be on our team and in our hearts. Where you always liked to be and where we always wanted you to be. Where you often said, "Let's go forward!". We will continue to do so in the future, dear Erich. Promise.
Your #mastersteam
