Description
As Germany's first online specialist retailer for electrical materials and installations, elektroland24 was a true pioneer. Since 2003, the company has been offering an extensive range of over 40,000 high-quality products from renowned manufacturers. Today, it is one of the largest mail-order companies in this sector.
Challenge
The task was to realign the brand and communication. It was particularly important not only to address potential B2C customers, but also to expand the B2B business.
Solution
- Strategic brand development
- Marketing concept
- CI redevelopment
- Shop development
- Social media strategy and support
- Partner program Campaigns including performance marketing and real-time dashboard
Effect
The strategic realignment of the brand, communication, and digital sales channels resulted in a consistent, future-proof brand image with clear positioning in the B2C and B2B sectors. The integration of the shop, performance marketing, partner program, and real-time dashboard enabled measurable growth, a stronger market presence, and the targeted expansion of the B2B business while simultaneously activating new end customer segments.
References
ETT Elektrotechnik Team branding
Create a strong and authentic employer brand that positions the company for the future.
SVO Brand Development
Clear employer branding to boost satisfaction and increase qualified applications while maintaining low turnover.
Lots and lots of colorful projects.
