As Germany's first online specialist retailer for electrical materials and installations, elektroland24 was a true pioneer. Since 2003, the company has been offering an extensive range of over 40,000 high-quality products from renowned manufacturers. Today, it is one of the largest mail-order companies in this sector.
The task was to realign the brand and communication. It was particularly important not only to address potential B2C customers, but also to expand the B2B business.
The strategic realignment of the brand, communication, and digital sales channels resulted in a consistent, future-proof brand image with clear positioning in the B2C and B2B sectors. The integration of the shop, performance marketing, partner program, and real-time dashboard enabled measurable growth, a stronger market presence, and the targeted expansion of the B2B business while simultaneously activating new end customer segments.
In deep mourning, we take leave of our company founder, friend and mentor
Erich-Michael Klass
April 2021
It was an honor to work with you and to write our company history together with you. You were a remarkable person and a great personality. We all liked you incredibly much.
You are and will forever be on our team and in our hearts. Where you always liked to be and where we always wanted you to be. Where you often said, "Let's go forward!". We will continue to do so in the future, dear Erich. Promise.
Your #mastersteam
