Westfalen AG is a long-established family business that has stood for quality and reliability for more than 100 years. With its innovative spirit and sustainable solutions in the fields of heat, mobility, hydrogen, technical gases, and homecare, Westfalen operates successfully both nationally and internationally.
As part of its strategic realignment until 2030, Westfalen AG faced the challenge of modernizing its employer brand and positioning it clearly both internally and externally. To this end, a comprehensive employer value proposition was developed, which had to be anchored in terms of content, language, and visuals for the target groups.
The aim was to make Westfalen's employer brand fit for the future and actively support the company's cultural transformation. The challenge lay in developing a clear employer value proposition that combined the claim, copy, and imagery, as well as implementing appropriate measures to anchor it internally and externally.
The collaboration has resulted in Westfalen AG having a modern and consistent employer brand that is effective both internally and externally. The new EVP has increased the company's attractiveness to skilled workers, supported cultural transformation, and strengthened the company's long-term strategic direction.
In deep mourning, we take leave of our company founder, friend and mentor
Erich-Michael Klass
April 2021
It was an honor to work with you and to write our company history together with you. You were a remarkable person and a great personality. We all liked you incredibly much.
You are and will forever be on our team and in our hearts. Where you always liked to be and where we always wanted you to be. Where you often said, "Let's go forward!". We will continue to do so in the future, dear Erich. Promise.
Your #mastersteam
